Will Peloton’s New Pricing Strategy Work?

Peloton (NASDAQ:PTON) stock has had quite the run in 2020. Shares are up over 460% year to date, the company was just added to the Nasdaq 100, and revenue has grown in the triple-digits the last few quarters.

With the stock soaring, investors are pricing in a lot of future growth for this business. One way Peloton is planning to meet these lofty expectations is with a revised pricing strategy that came with the announcement of the Bike+ earlier this fall. Should investors be excited about this change?

Read the full article: https://www.fool.com/investing/2020/12/23/will-pelotons-new-pricing-strategy-work/

Recent Posts