Category: Pricing Analytics

Pricing Value Maps, CPG, and Trojan Horses

The image shows a trojan horse outside the walls of a fortress.

.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I introduced price value maps and what they are for. This appeared originally as a guest post on CPG Data Insights. I focused on “classic” variant […]

Building Promotion Spend Optimization Solutions

Applicable to Promotional Spend Optimization: Image shows a road sign on yellow background with black letters that reads "Cheap" with an arrow to the right, and "Expensive" with an arrow to the left underneath.

 By: Armin Kakas.  This is a guest post from our partner Armin Kakas on Promotion Spend Optimization. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Best-in-class Promotion Spend Optimization capabilities to drive your Operating Profit If you are a ~$1B […]

Gross Profit Decomposition Using Transactional Data

Image shows person working on analytics on a laptop screen.

By: Armin Kakas.  This is a guest post from our partner Armin Kakas on Gross Profit Decomposition. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Explaining Gross Profit Growth Decomposition This week, we’ll dive into another foundational but influential Margin Analytics technique. […]

The Importance Of Knowing Your Price Elasticities

Image shows the message "Clarity Precedes Success" on a white background, underneath a torn faded brown paper with lots of black business-related icons.

By: Armin Kakas This is a guest post from our partner Armin Kakas. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. The importance of quantifying impact of price changes and promotional investments With continued data proliferation and the democratization of […]

Pricing Performance Deep Dive Framework for CPG

Image shows a group of fish in blue colors in triangular formation, with a lead fish colored red at the tip of the triangle facing right.

By: Armin Kakas. This is a guest post from our partner Armin Kakas on pricing performance deep dive for CPG. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. The 5-minute guide for building a dynamic, integrated, reproducible performance deep dive for CPGs […]