Building Promotion Spend Optimization Solutions

Applicable to Promotional Spend Optimization: Image shows a road sign on yellow background with black letters that reads "Cheap" with an arrow to the right, and "Expensive" with an arrow to the left underneath.

 By: Armin Kakas.  This is a guest post from our partner Armin Kakas on Promotion Spend Optimization. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Best-in-class Promotion Spend Optimization capabilities to drive your Operating Profit If you are a ~$1B […]

Gross Profit Decomposition Using Transactional Data

By: Armin Kakas.  This is a guest post from our partner Armin Kakas on Gross Profit Decomposition. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Explaining Gross Profit Growth Decomposition This week, we’ll dive into another foundational but influential Margin Analytics technique. […]

The Importance Of Knowing Your Price Elasticities

Image shows the message "Clarity Precedes Success" on a white background, underneath a torn faded brown paper with lots of black business-related icons.

By: Armin Kakas This is a guest post from our partner Armin Kakas. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. The importance of quantifying impact of price changes and promotional investments With continued data proliferation and the democratization of […]

Pricing Performance Deep Dive Framework for CPG

Image shows a group of fish in blue colors in triangular formation, with a lead fish colored red at the tip of the triangle facing right.

By: Armin Kakas. This is a guest post from our partner Armin Kakas on pricing performance deep dive for CPG. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. The 5-minute guide for building a dynamic, integrated, reproducible performance deep dive for CPGs […]

Uber-Charged: The DOJ, Uber’s “Wait Time Fee”, and Some Pricing Common Sense

UBER App Driver Arriving

Legitimate Pricing Strategy, Poor Execution?  The Department of Justice has sued Uber for charging “wait time” fees to passengers who, because of disability, need more time to enter a car. The lawsuit alleges that Uber “violates the ADA by failing to reasonably modify its wait time fee policy for passengers who, because of disability, need more […]