Pricing Value Maps, CPG, and Trojan Horses
.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I introduced price value maps and what they are for. This appeared originally as a guest post on CPG Data Insights. I focused on “classic” variant […]
Building Promotion Spend Optimization Solutions
By: Armin Kakas. This is a guest post from our partner Armin Kakas on Promotion Spend Optimization. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Best-in-class Promotion Spend Optimization capabilities to drive your Operating Profit If you are a ~$1B […]
Gross Profit Decomposition Using Transactional Data
By: Armin Kakas. This is a guest post from our partner Armin Kakas on Gross Profit Decomposition. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Explaining Gross Profit Growth Decomposition This week, we’ll dive into another foundational but influential Margin Analytics technique. […]
The Importance Of Knowing Your Price Elasticities
By: Armin Kakas This is a guest post from our partner Armin Kakas. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. The importance of quantifying impact of price changes and promotional investments With continued data proliferation and the democratization of […]
Pricing Performance Deep Dive Framework for CPG
By: Armin Kakas. This is a guest post from our partner Armin Kakas on pricing performance deep dive for CPG. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. The 5-minute guide for building a dynamic, integrated, reproducible performance deep dive for CPGs […]
Uber-Charged: The DOJ, Uber’s “Wait Time Fee”, and Some Pricing Common Sense
Legitimate Pricing Strategy, Poor Execution? The Department of Justice has sued Uber for charging “wait time” fees to passengers who, because of disability, need more time to enter a car. The lawsuit alleges that Uber “violates the ADA by failing to reasonably modify its wait time fee policy for passengers who, because of disability, need more […]
