Quotes On Pricing

“The single most important decision in evaluating a business is pricing power.” — Warren Buffett

“Pricing is by far the biggest tool for earnings improvement.”— McKinsey & Co

“You know you’re priced right when your customers complain—but buy anyway.” — John Harrison

“Lowering prices is easy. Being able to afford to lower prices is hard.” — Jeff Bezos

“PRICE (noun) Value, plus a reasonable sum for the wear and tear of conscience in demanding it.” — Ambrose Bierce

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.” — Katharine Paine

“We knew how much these people were paying for cocaine—and the more coke cost, the more people wanted it. We applied the same marketing plan […], along with a similar pricing structure, and business was suddenly very, very good.” — Anthony Bourdain

“This thing called ‘price’ is really, really important. I still think that a lot of people under-think it through. […] the only difference between the ones that succeed and fail is that one figured out how to make money […]. I think that’s under-attended to generally.” — Steve Ballmer

“Pricing: The next frontier in private equity value creation.”— McKinsey & Co

“The bitterness of poor quality remains long after the sweetness of low price is forgotten.” — Benjamin Franklin

“People want economy and they will pay any price to get it.” — Lee Iacocca

“Nowadays people know the price of everything and the value of nothing.” — Oscar Wilde

“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.” — Phillip Kotler

“There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man’s lawful prey.” — John Ruskin

“Most executives name pricing as their major challenge and major weakness.” — Phillip Kotler

“Don’t fall into the irresponsible trap of setting low prices. It will kill your business cold. Low prices attract cheap customers with luxurious demands.” — Mac Duke The Strategist

“Anyone can sell a Mercedes for the price of a Hyundai.” — Larry Best

“Nobody but a fungoid creature from another galaxy with no familiarity with earthly ways would ever pay list price for anything.” — Dave Barry

“The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.” — Seth Godin

"Price is what you pay. Value is what you get.” — Warren Buffett

“We basically built a pricing model that surgically identified what people wanted to pay us for and what they didn't want to pay us for. One of the things we figured out early on was that we could create value for people by creating a product that allowed them to design something that they couldn't design without us.” — Alexa Hirschfeld

"When the government gets involved in pricing, I don't think it's the right way to look at a business.” — Jamie Dimon

“Designer pricing should hurt, but it shouldn't kill you. You wince when you hand over your AmEx, but once you get it home, you never regret it. You divide it by how many days you're using it, and suddenly it becomes affordable.” — Michael Bastian

"In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.” — John Quelch

“Without promotion, something terrible happens... nothing!” — P.T. Barnum

"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” — Zig Ziglar

“Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.” — Howard Schultz

"Not just in commerce but in the world of ideas too our age is putting on a veritable clearance sale. Everything can be had so dirt cheap that one begins to wonder whether in the end anyone will want to make a bid.” — Soren Kierkegaard

“The customer rarely buys what the business thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction.” — Peter Drucker

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton

“A tight connection between purpose, strategy, and culture is critically important, because culture plays such a powerful role in making purpose and strategy come to life.” — Hubert Joly

"Employers who violate rules of fairness are punished by reduced productivity, and merchants who follow unfair pricing policies can expect to lose sales.” — Daniel Kahneman

“If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.” — Roy Williams

"The good thing about the dividend-paying stocks is, first of all you have stocks, which are real assets if we have some inflation. I think we're going to have 2%, 3% maybe 4%. That's a sweet spot for stocks. Corporations do well with that. It gives them pricing power. Their assets move up with prices. I'm not fearful of that inflation.” — Jeremy Siegel

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