Small & Medium Business
Pricing Power Workshop

A Powerful One-Day Learning Experience
To Protect & Grow Profits!

“A big business starts small.”
— Sir Richard Branson

Is Your Small Business Living Up to Its Potential?

Or are you “in the arena” with some big unanswered questions?

  • Drowning in the fight against costs?
  • Balancing supply and demand: mission impossible?
  • Stuck with non-scalable pricing model (billable hours)?
  • Not sure how to get away from one-size-fits-all pricing? 
  • Asking yourself how much is “fair” to charge?
  • Defending the value you deliver to your customers?
  • Afraid of pricing “debates” with customers?
  • Worried competitors will underprice you?

A Welcome And The "Why" From Robert Ribciuc

Robert is the Managing Partner of EBITDA Catalyst, and the author of Inflation and Price Increases: The New “Death and Taxes” (Except, Some Love Them)

Robert has built the advisory work at EBITDA Catalyst on his DNA as an operator, P&L owner, and value creator.

He has “done the job” as Head of Pricing for leading Fortune 100 and global companies like Honeywell, Klarna, and Resideo.  

Robert is a Certified Pricing Professional (CPP), Chartered Financial Analyst (CFA), and a sought-after thought leader on podcasts, at pricing conferences, and in pricing publications. 

What You Will Learn

Designed to give SMBs the focused executive training on powerful pricing and offering design tools and techniques, the SMB Pricing Power Workshop covers in one day the Pricing Foundation Conversations, tailored to your business & industry. You will get one of our experts for up to 5 hours(*) of immersive training with you and up to 10 members of your team who will benefit form learning from and having input in Pricing Foundation Conversations.

(*) Session duration varies by registration level.


Pricing Power


Segment & Conquer


Max Profit


Value Based Selling


Pricing Psychology

From Leading Brands to Small Firms, A Terrific Entry Into Your Pricing Journey

Learn to Work Smarter … and Let Your Pricing Work for You!

Brands You Trust Have Trusted Us

What Our Clients Say

We know our stuff, and we have created hundreds of millions of dollars of profitability improvements for dozens of leading companies. But what we really thrive on is building great relationships and seeing human beings and teams grow, succeed, and learn skills that will keep them successful. Here are their voices.


Client Voices

Tremendously successful … Completely absorbed himself In OUR BRAND

Working with Robert was an absolute pleasure and proved tremendously successful. […] He completely absorbed himself in OUR BRAND so that whatever data became relevant, was complemented with our brand values, strategy and DNA. This was more than “just” a

David Kahan
CEO, Americas

Pragmatic focus on what Portfolio Company teams can implement promptly with great ROI

EBITDA Catalyst has been a repeat performer with strong value creation in the all-important top-line management, pricing strategy and pricing execution domains. Their domain expertise and versatility with pricing levers and analytics, comes with a hands-on operator mindset. Anchored in

Jeff Gordon
CEO and Senior Advisor
SignInApp and PSG Equity

Delivered a Lift to Our Pricing Decision-Making Process That Will Drive Both Short-Term and Long-Term Impact

EBITDA Catalyst delivered a lift to our pricing decision-making process that will drive both short-term and long-term impact at Kodiak Cakes.  The facts, analysis and insights provided allowed us to quickly reach conviction and consensus in key pricing actions that

Cameron Smith

The Session 1 workshop was terrific and SCORE client feedback was very favorable!

Robert has the experience and gift of simplifying potentially complex pricing terms and methods to business owners who may not have the practical or academic experience to understand the power of pricing. In particular, Robert takes a very easy to

Kevin Orth
Chair of Learning Programs
SCORE Twin Cities

You’re going to deliver … you always do!

You’re my first call if pricing needs come up in the portfolio … the work is frankly better than some of the larger firms that charge a lot more […] You’re

Jeff Nathan
Principal, Portfolio Operations
L Catterton

Our Go-To Partners for Pricing Strategy

We developed the ideal partnership with EBITDA Catalyst who helped us monetize and improve our pricing as we grew our successful SaaS company.  We brought in EBITDA Catalyst for multiple projects through various acquisitions to help successfully execute offering designs

Tammy Daigle
SVP, Product & Customer Operations

EBITDA Catalyst successfully revamped 15-year-old pricing strategy

Having used the same model for 15 years we were left with a new approach to our participant and sponsorship pricing for our events and campaigns. The impact of the change will enable a stronger financial gain which will ultimately

Victoria Riley
Here 4 The Girls

Our business has never looked back since we worked on our pricing strategy with you!

We saw terrific growth not just in our revenue, but profits and quality of relationship with our clients as well. For our CPA firm, getting away from a simple hourly rate / cost of time mentality and thinking broadly about

Todd Hysjulien
Founder & CEO

Knowledge on Consumers and Pricing Strategies Is Very Evident

Robert was awesome to work with; he went the extra step and came to our museum to see all that we had to offer. His underlying knowledge on consumers and pricing strategies is very evident. We all appreciated his time

Janie Heitz
Executive Director

Generously Shared Expertise

It was an absolute pleasure working with Robert. He generously shared his expertise and communicated in a clear, understandable manner. He was proactive, responsive and flexible, and overall a delight to work

Natalie Pryles
Project Director

Many “Aha!” Moments

EBITDA Catalyst helped us zero in on large opportunities to improve value delivered to our customers by sharpening our insights, segmenting our approach and driving pricing execution more consistently.  We had many “Aha!” moments from the in-depth pricing analytics they

Dave Brown
EVP, Head of Sales

Drive Big-Picture Solutions That Deliver Shareholder Value

Extensive intellectual horse-power, a thought leader with the ability to lead, work within and across teams, and an ability to master extensive detail yet drive big-picture solutions that deliver shareholder value […] excellent business instincts, an unsurpassed work ethic and

Pat Basu
Chief Operating & Chief Medical Officer

Game-Changing Strategy Shift for Sales

This is truly a game-changing strategy shift for Sales, and exactly what we have needed.  We just didn’t know how to articulate it and put it in a way we can take back to the Sales teams.  Charging in ways

Tobias Teuber
EVP - Europe

Finally A Highly Capable Pricing Partner!

Under very demanding circumstances, Rob led Pricing to terrific contributions to the business.  Both the financial and the people results were clearly prioritized to elevate our execution capabilities to a different level.  We deeply appreciated his deep expertise and unrelenting

AJ Smith
General Manager

Drove Lift for Hundreds of Millions of Dollars

Robert’s work led to several outstanding improvements for our organization.  His skills in pricing, negotiations and contracting drove lift for hundreds of millions of dollars of our business assets.  Whether the market was commoditized, or required tackling novel, high-uncertainty/high-potential-profitability assets,

Gregg Haugen
Senior Partner

Delivered Strong Price Realization

Robert provided a major boost to the global integration and financial results of our Pricing function as we partnered on several initiatives with transformational impact in our Commercial Excellence and Strategy functions.  With the benefit of our partnership, we delivered

Stuart Tisdale
EVP, Head of Strategy

Not a Day Goes By When I Don’t Use Something We Learned From You

Not a day goes by when I don’t use something we learned from you.  The Pricing Analytics and strategic insights that EBITDA Catalyst developed for our business were so effective, we got addicted to their power.  On some days, we

Matt Hanson

Multi-Pronged Performance Booster!

EBITDA Catalyst and Robert helped key parts of our business turn the corner of previous challenges and mount a strong EBITDA margin gain.  The “catalyzing” insights started with confidently pointing opportunities in our pricing strategy.  They provided analytical tools and visualizations that

Philip Hazel
Founder & CEO


ROI Coins

An Investment In Our Community To Train
Small and Medium Businesses

We designed the Pricing Power Workshop for Small & Medium-Sized Business for an important purpose: to contribute into and get to know our communities. Making this training affordable by doing it “at cost” is a pillar of our Mission Driven Pricing framework. Whether training small businesses or giving our professional time to pro bono projects for worthy non-profits, we believe in serving the underserved with the same insights and expertise we bring to our larger clients.


Select one of the options below based on your SMB revenues in the last 12 months. 

We encourage you to punch above your weight and upgrade to the higher service levels … Investing in more Pricing and Value Selling expertise will result in higher ROI, guaranteed!

SMB Revenue: $5M+

Ignite Level


  • Up to 4 hrs customized training
  • Detailed team survey pre-workshop
  • Market / industry trends review
  • Post workshop NPS survey, email follow up

SMB Revenue: $1M-$5M

Propel Level


  • Up to 3 hrs customized training
  • Team pain points survey pre-workshop
  • Market / industry trends summary review
  • Post workshop NPS survey, email follow up

SMB Revenue < $1M

Kickstart Level


  • Up to 2 hrs customized training
  • Team pain points survey pre-workshop
  • Post workshop NPS survey, email follow up

For larger firms, fear not! We have your back, and can offer a Workshop customized to your needs.

(*) Session duration varies by registration level.


We will contact you and jointly commit to a date (the “Workshop Day”) that works for your and your team. Most workshops take place between 3 and 8 weeks from the date you Register. We use the period until Workshop Day to administer your Diagnostic Survey, and align with you on any custom elements focused on YOUR specific business situation.

Delivering valuable training to SMB’s is a core pillar of our Mission Driven Pricing philosophy. Whenever possible, a partner-level expert from EBITDA Catalyst will deliver the training. Our Founder is passionate about delivering the SMB Workshop and typically delivers at least one per month. Partner availability is guaranteed only for the IGNITE level.

Thank you for asking, we love feedback! You can give us a 5-star review, refer a friend / business you think would benefit, or provide a testimonial. Or you can book a meeting to share your thoughts with us directly or ask about next steps for your business.

To be able to offer the Workshop at discounted rates and run a healthy business, we must protect our intellectual property and ensure we do not cannibalize other business opportunities. Every workshop participant will be required to sign / agree to NOT share or reproduce any of the materials we use or share in the workshop.

We will refund upon request any purchase for up to 14 days from the time your payment is submitted.  We will also refund your purchase if, after both parties attempt to schedule the workshop, we are unable to find a mutually suitable time to deliver the workshop due to our capacity constraints.  All sales are final and no refunds will be given once any of these events occur: A) Your workshop has been scheduled through mutual agreement; B) 14 days have elapsed since your purchase, and have been unable to schedule your workshop despite our best efforts and a reasonable choice of at least 3 workshop days has been offered; C) Your workshop has already been delivered; D) We have already accommodated ONE scheduling change, and you need further changes.  EBITDA Catalyst will work in good faith to reschedule the workshop due to changes in client schedule up to ONE time once an initial date has been set.

In short, typically no. We believe the workshop is an exceptional value at any of the offered investment LEVELS. It produces outstanding ROI, typically a very high multiple of your investment, for virtually every business willing to implement the learnings. The workshop is already priced at or near cost, as part of our Mission Driven Pricing philosophy to invest in our community.

We do make exceptions if you are truly constrained in your ability to pay, and demonstrate a legitimate need.