Quotes On Pricing

“The single most important decision in evaluating a business is pricing power.” — Warren Buffett

“Pricing is by far the biggest tool for earnings improvement.”— McKinsey & Co

“Pricing: The next frontier in private equity value creation.”— McKinsey & Co

“Lowering prices is easy. Being able to afford to lower prices is hard.” — Jeff Bezos

“PRICE (noun) Value, plus a reasonable sum for the wear and tear of conscience in demanding it.” — Ambrose Bierce

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.” — Katharine Paine

“We knew how much these people were paying for cocaine—and the more coke cost, the more people wanted it. We applied the same marketing plan […], along with a similar pricing structure, and business was suddenly very, very good.” — Anthony Bourdain

“This thing called ‘price’ is really, really important. I still think that a lot of people under-think it through. […] the only difference between the ones that succeed and fail is that one figured out how to make money […]. I think that’s under-attended to generally.” — Steve Ballmer

“You know you’re priced right when your customers complain—but buy anyway.” — John Harrison

“The bitterness of poor quality remains long after the sweetness of low price is forgotten.” — Benjamin Franklin

“People want economy and they will pay any price to get it.” — Lee Iacocca

“Nowadays people know the price of everything and the value of nothing.” — Oscar Wilde

“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.” — Phillip Kotler

“There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man’s lawful prey.” — John Ruskin

“Most executives name pricing as their major challenge and major weakness.” — Phillip Kotler

“Don’t fall into the irresponsible trap of setting low prices. It will kill your business cold. Low prices attract cheap customers with luxurious demands.” — Mac Duke The Strategist

“Anyone can sell a Mercedes for the price of a Hyundai.” — Larry Best

“Nobody but a fungoid creature from another galaxy with no familiarity with earthly ways would ever pay list price for anything.” — Dave Barry