Peloton’s Pricing Strategy: Racing Into Trouble?

Sometimes, an inflexible, one-size-fits-all pricing strategy can turn into a major liability in a rapidly changing market. On Friday, November 5, shares of Peloton fell by over 35%. The stock is down over 2/3 from its January highs. In early trading Mon, it is down another 8%. For a company that not too long ago was […]