Keurig’s Pricing Strategy vs Low-Priced Ground Coffee
What is Keurig’s pricing strategy to fend off ground coffee from cannibalizing its cash cow K-Cups? 1. The price of reassurance “You can always easily go back to ground coffee” If you shop at Costco or Sams, Keurig really wants you to know its brewers also work with ground coffee. It’s willing to “donate” its own fancy […]
