Successful Pricing Strategy? Your Suppliers Want In
Summary The dispute between Pantone and Adobe has unnerved Adobe and many of its users, showing that key suppliers may successfully press for participation in economic gains from subscription pricing. With many price increases across the economy, both B2B and B2C brands asserting rationales of “increased value” should review their supplier relationships and prepare for […]
Catalyst Quote & Comment: Sam Walton On How The Customer Can Fire Everyone
Illustrating the point One word: Metaverse. It’s been a very tough week to be any of the tech giants, with Amazon, Google, Microsoft, Apple, and Meta all reporting missed earnings or declining revenue guidance. Every brutal line of bad news basically boils down to one thing: customers are or will be spending less, and these […]
Catalyst Quote & Comment: Lee Iacocca On People Who Want Economy
Illustrating the point This past week we had the coincidental opportunity to write at some length about Netflix’s new plan for “people who want economy”, in an article that illustrates the very point of the Catalyst Quote: Netflix’s Clever Price Framing Will Ring The Register On Ad-Supported Plan In the article, we show that “economy” […]
Aldi Is Unbundling Grocery Shopping (and Prices). Its U.S. Moment Is Now.
Grocery Shoppers Pay for Niceties, Not Just Groceries Few people realize that when they pay for a basket of groceries, at most leading grocery stores they’re paying for a “bundle.” As in, not just a bunch of food items they will take to their families, but a fair few extra niceties that are “included” in […]
Uber-Charged: The DOJ, Uber’s “Wait Time Fee”, and Some Pricing Common Sense
Legitimate Pricing Strategy, Poor Execution? The Department of Justice has sued Uber for charging “wait time” fees to passengers who, because of disability, need more time to enter a car. The lawsuit alleges that Uber “violates the ADA by failing to reasonably modify its wait time fee policy for passengers who, because of disability, need more […]
