December 20, 2022.
MINNEAPOLIS, MINNESOTA and HUNTERSVILLE, NC – EBITDA Catalyst, a leading middle-market pricing strategy and revenue management advisory firm and Revology Analytics (“Revology”), a specialized middle market advisory firm focused on pricing and promotions analytics and optimization and sales and customer growth analytics, are pleased to announce their partnership. Both firms complement each other’s strengths, with a strong focus on the importance of analytics and pragmatic 90/10 solutions for middle market clients.
Revology focuses primarily on middle market CPG, Manufacturing, Retail and Distributors / Wholesale industries. Revology’s Managing Partner, Armin Kakas, has already gained a strong client base and wide following in the realm of pricing expertise, after a succession of pricing and analytics leadership roles at leading global Consumer and Distribution companies. Together, Revology, EBITDA Catalyst and their close-knit network of several other leading specialist pricing firms, can deliver exceptional service and value creation for middle market and multinational corporations, leading growth companies, and private equity firms.
Clients of both firms will benefit from the expanded expertise of principals and expert network with over 100 years of combined experience in pricing, financial value-creation, revenue management, operating P&L’s and managing global pricing operations. Crucially, the principals of both firms have “done the job” of building successful pricing functions, but remain grounded in a roll-up-your-sleeves mentality where often middle market clients can start projects with just one consultant.
The combined firms will have additional strength in Consumer / CPG, while each benefitting from expanding in additional industry verticals and being able to tap an even deeper well of skill sets in high-demand areas at the intersection of Pricing, Analytics, and Sales.
“We at EBITDA Catalyst, including several of our existing partners, independently arrived at great respect for Revology’s expertise and Armin’s no-nonsense, high-ROI approach to serving clients. At both firms we take pride in what we believe are outstanding analytics chops that overlay onto deep pricing, finance, and operating expertise. This increasingly in-demand versatility is what many organizations who can’t afford (or don’t really wish) to retain large teams of consultants, are looking for to deliver those high-ROI results at rational investment levels. Our value proposition is to deliver higher profitability through the most impactful lever – pricing, backed up by world-class fact-finding through analytics, strategic insights and strong process capabilities. Doing this in a time-efficient, compact footprint makes a deep impact at virtually any middle-market, and even large Fortune 500 firms. Revology is a perfect fit with our values of outstanding service, meeting each client where they are at, and creating exceptional value for clients. I and our other partners are thrilled to have Armin and his track record join with ours.” said Robert Ribciuc, Managing Partner of EBITDA Catalyst.
About EBITDA Catalyst
Founded in 2010, EBITDA Catalyst is a pricing strategy and revenue management advisory with a focus on leveraging advanced pricing expertise, data skills, financial acumen, and deep industry knowledge to drive financial value creation. Its core client focus is in the Consumer Brands / CPG, the SaaS / Software, and Private Equity verticals. EBITDA Catalyst’s Mission Driven Pricing framework for making Pricing a force for good includes providing pro bono advisory for 8-10 worthy non-profits each year, and training for small and medium sized businesses through its SMB training workshops. EBITDA Catalyst is a certified DOBE (Disability-Owned Business Enterprise), headquartered in Minneapolis, MN. Learn more at www.ebitdacatalyst.com
About Revology Analytics
Revology Analytics provides pragmatic and effective pricing and revenue growth analytics solutions to clients in CPG, Manufacturing, Retail and Distribution/Wholesale. It addresses consistently thorny pain points including long-cycle analytics, sub-optimal price setting, negative-ROI promotions, manual pricing processes and limited sales and customer insights, with solutions focused on: 1) Margin Analytics and Optimization, 2) Promotion Effectiveness and Optimization, and 3) Sales & Customer Growth Analytics. Revology is headquartered in greater Charlotte, NC. Learn more at www.revologyanalytics.com
EBITDA Catalyst: Robert Ribciuc – [email protected]
Revology: Armin Kakas – [email protected]