Small & Medium Business
Pricing Power Workshop
A Powerful One-Day Learning Experience
To Protect & Grow Profits!
“A big business starts small.”
— Sir Richard Branson
Is Your Small Business Living Up to Its Potential?
Or are you “in the arena” with some big unanswered questions?
- Drowning in the fight against costs?
- Balancing supply and demand: mission impossible?
- Stuck with non-scalable pricing model (billable hours)?
- Not sure how to get away from one-size-fits-all pricing?
- Asking yourself how much is “fair” to charge?
- Defending the value you deliver to your customers?
- Afraid of pricing “debates” with customers?
- Worried competitors will underprice you?
A Welcome And The "Why" From Robert Ribciuc
Robert is the Managing Partner of EBITDA Catalyst, and the author of Inflation and Price Increases: The New “Death and Taxes” (Except, Some Love Them).
Robert has built the advisory work at EBITDA Catalyst on his DNA as an operator, P&L owner, and value creator.
He has “done the job” as Head of Pricing for leading Fortune 100 and global companies like Honeywell, Klarna, and Resideo.
Robert is a Certified Pricing Professional (CPP), Chartered Financial Analyst (CFA), and a sought-after thought leader on podcasts, at pricing conferences, and in pricing publications.
What You Will Learn
(*) Session duration varies by registration level.
1
Pricing Power
- What Value do you offer?
- What drives pricing power?
- Pricing to win business
- Costs & inflation
- Understanding competition
2
Segment & Conquer
- Why you should offer choices
- Why customer segments matter
- Why some choices backfire
- Customer inequalities
- Tools of segmentation
3
Max Profit
- When to increase prices
- Financial impact of price moves
- How to price intelligently
- Smart discounting
- The value of terms
4
Value Based Selling
- Win more at higher prices?
- Who's your buyer? How do they buy?
- "Will I?" or "Which One?"
- Give & Get playbook - More on the power of choices
- High-cost-to-serve customers
5
Pricing Psychology
- The comparing mind: turn it to your advantage
- Framing value & price
- Powerful pricing psychology heuristics
- Decoy for a reason
- Keep it ethical (and legal)
From Leading Brands to Small Firms, A Terrific Entry Into Your Pricing Journey
Learn to Work Smarter … and Let Your Pricing Work for You!
Brands You Trust Have Trusted Us
What Our Clients Say
We know our stuff, and we have created hundreds of millions of dollars of profitability improvements for dozens of leading companies. But what we really thrive on is building great relationships and seeing human beings and teams grow, succeed, and learn skills that will keep them successful. Here are their voices.
Client Voices
An Investment In Our Community To Train
Small and Medium Businesses
We designed the Pricing Power Workshop for Small & Medium-Sized Business for an important purpose: to contribute into and get to know our communities. Making this training affordable by doing it “at cost” is a pillar of our Mission Driven Pricing framework. Whether training small businesses or giving our professional time to pro bono projects for worthy non-profits, we believe in serving the underserved with the same insights and expertise we bring to our larger clients.
REGISTER
Select one of the options below based on your SMB revenues in the last 12 months.
We encourage you to punch above your weight and upgrade to the higher service levels … Investing in more Pricing and Value Selling expertise will result in higher ROI, guaranteed!
SMB Revenue: $5M+
Ignite Level
$5,000.00
- Up to 4 hrs customized training
- Detailed team survey pre-workshop
- Market / industry trends review
- Post workshop NPS survey, email follow up
SMB Revenue: $1M-$5M
Propel Level
$2,500.00
- Up to 3 hrs customized training
- Team pain points survey pre-workshop
- Market / industry trends summary review
- Post workshop NPS survey, email follow up
SMB Revenue < $1M
Kickstart Level
$999.00
- Up to 2 hrs customized training
- Team pain points survey pre-workshop
- Post workshop NPS survey, email follow up
For larger firms, fear not! We have your back, and can offer a Workshop customized to your needs.
(*) Session duration varies by registration level.
FAQ's
We will contact you and jointly commit to a date (the “Workshop Day”) that works for your and your team. Most workshops take place between 3 and 8 weeks from the date you Register. We use the period until Workshop Day to administer your Diagnostic Survey, and align with you on any custom elements focused on YOUR specific business situation.
Delivering valuable training to SMB’s is a core pillar of our Mission Driven Pricing philosophy. Whenever possible, a partner-level expert from EBITDA Catalyst will deliver the training. Our Founder is passionate about delivering the SMB Workshop and typically delivers at least one per month. Partner availability is guaranteed only for the IGNITE level.
Thank you for asking, we love feedback! You can give us a 5-star review, refer a friend / business you think would benefit, or provide a testimonial. Or you can book a meeting to share your thoughts with us directly or ask about next steps for your business.
To be able to offer the Workshop at discounted rates and run a healthy business, we must protect our intellectual property and ensure we do not cannibalize other business opportunities. Every workshop participant will be required to sign / agree to NOT share or reproduce any of the materials we use or share in the workshop.
We will refund upon request any purchase for up to 14 days from the time your payment is submitted. We will also refund your purchase if, after both parties attempt to schedule the workshop, we are unable to find a mutually suitable time to deliver the workshop due to our capacity constraints. All sales are final and no refunds will be given once any of these events occur: A) Your workshop has been scheduled through mutual agreement; B) 14 days have elapsed since your purchase, and have been unable to schedule your workshop despite our best efforts and a reasonable choice of at least 3 workshop days has been offered; C) Your workshop has already been delivered; D) We have already accommodated ONE scheduling change, and you need further changes. EBITDA Catalyst will work in good faith to reschedule the workshop due to changes in client schedule up to ONE time once an initial date has been set.
In short, typically no. We believe the workshop is an exceptional value at any of the offered investment LEVELS. It produces outstanding ROI, typically a very high multiple of your investment, for virtually every business willing to implement the learnings. The workshop is already priced at or near cost, as part of our Mission Driven Pricing philosophy to invest in our community.
We do make exceptions if you are truly constrained in your ability to pay, and demonstrate a legitimate need.
