Stephan Liozu

Team Profile

Stephan Liozu

Consulting Partner

Phoenix, AZ

Industry Coverage
Subscription Economy
Complex Systems

Stephan M. Liozu, Ph.D. is one of the most respected leaders of the pricing profession. He specializes in value-based pricing, industrial pricing, digital and subscription-based pricing. He is a Certified Pricing Professional (CPP), a Prosci certified Change Manager, a certified Price-to-Win instructor, and a Strategyzer Business Model Innovation Coach. He was previously the Chief Value Officer for industrial conglomerate Thales and CEO Americas for ARDEX. He contributes core strengths with:

  • Pricing and monetization thought leadership: Has authored dozens of articles and seven books: The Industrial Subscription Economy (2022), Pricing: The New CEO Imperative (2021), B2G Pricing (2020), Monetizing Data (2018), Value Mindset (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015), and Pricing and Human Capital (2015). 
  • Pricing / value transformation journeys: From Fortune 100 corporations to high-tech startups, has provided crucial expertise to enabling organizations to move forward and innovate in their pricing journeys.
  • Customer value management & value based strategies: Few people have thought more, wrote more, and taught more in this area than Stephan. His deep insights have delivered high ROI at dozens of companies looking to operationalize value-based pricing and selling.

Stephan is Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management, a Strategic Advisor at DecisionLink and Monetize360 and a Senior Advisor at BCG. Stephan sits on the Advisory Board of the Professional Pricing Society.  Learn more …