Pricing Power Clarity | Economy Pricing Strategy

Pricing Power Clarity™

A Proven Program to Uncover Pricing ROI & Elevate Conviction to Act ... In 3 or 4 Weeks

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” — Abraham Lincoln

Pricing Power Clarity™ May Be Ideal for You If:

A Proven Path to Pricing Power Clarity™: How It Works

Weeks 1-2: Diagnose

Executive interviews with key stakeholders and SMEs
Strategic and financial goal setting
- Frame potential trade-offs
Map revenue, growth, cost to serve (where’s the money today)
Analyze pricing model, charging metrics
Data sources review

Weeks 2-3: Size the Prize

Historical transaction, offering design, and contractual terms analysis
- Costly inconsistencies / missed opportunities surfaced
Key competitor review & light pricing research
Quantify $ gains (broad ranges / financial impact model)

Weeks 3-4: Decide Actions

Best idea list
- Probable quick wins
Key visualizations (light)
Client iteration: validates vs risks
Next steps / prioritization of actions
Qualify & outline plan for 1-2 top ideas
Dig deeper on key risk/benefits to stretch value / sharpen clarity

Brands You Trust Have Trusted Us

Sample Framework Outputs

Historical Transaction Analysis

Identify $M of pricing opportunity
Identify terms improvement and price/terms trade-off gains
Identify pricing execution misses and corrections potential

$-Weighted Value Map

See where you are vs where the dollars in the industry are
Identify your Value for the Price positioning vs competitors
Isolate impact of specific product features on pricing
Game competitive response for pricing actions

Competitive Segment Positioning

Segment your business by relative competitive strength and size of profit pool
Calibrate your pricing posture based on detailed assessment of likely competitive response

Client Voices

Tremendously successful … Completely absorbed himself In OUR BRAND

Working with Robert was an absolute pleasure and proved tremendously successful. […] He completely absorbed himself in OUR BRAND so that whatever data became relevant, was complemented with our brand values, strategy and DNA. This was more than “just” a… Show more “Tremendously successful … Completely absorbed himself In OUR BRAND”

David Kahan

CEO, Americas

Birkenstock

Knowledge on Consumers and Pricing Strategies Is Very Evident

Robert was awesome to work with; he went the extra step and came to our museum to see all that we had to offer. His underlying knowledge on consumers and pricing strategies is very evident. We all appreciated his time… Show more “Knowledge on Consumers and Pricing Strategies Is Very Evident”

Janie Heitz

Executive Director

The Judy Garland Museum

Generously Shared Expertise

It was an absolute pleasure working with Robert. He generously shared his expertise and communicated in a clear, understandable manner. He was proactive, responsive and flexible, and overall a delight to work with!

Natalie Pryles

Project Director

B'nai B'rith / Courage to Care

Delivered a Lift to Our Pricing Decision-Making Process That Will Drive Both Short-Term and Long-Term Impact

EBITDA Catalyst delivered a lift to our pricing decision-making process that will drive both short-term and long-term impact at Kodiak Cakes. The facts, analysis and insights provided allowed us to quickly reach conviction and consensus in key pricing actions that… Show more “Delivered a Lift to Our Pricing Decision-Making Process That Will Drive Both Short-Term and Long-Term Impact”

Cameron Smith

President

Kodiak Cakes

Many “Aha!” Moments

EBITDA Catalyst helped us zero in on large opportunities to improve value delivered to our customers by sharpening our insights, segmenting our approach and driving pricing execution more consistently. We had many “Aha!” moments from the in-depth pricing analytics they… Show more “Many “Aha!” Moments”

Dave Brown

EVP, Head of Sales

Vector Solutions

Drive Big-Picture Solutions That Deliver Shareholder Value

Extensive intellectual horse-power, a thought leader with the ability to lead, work within and across teams, and an ability to master extensive detail yet drive big-picture solutions that deliver shareholder value […] excellent business instincts, an unsurpassed work ethic and… Show more “Drive Big-Picture Solutions That Deliver Shareholder Value”

Pat Basu

Chief Operating & Chief Medical Officer

Virtual Radiologic

Game-Changing Strategy Shift for Sales

This is truly a game-changing strategy shift for Sales, and exactly what we have needed. We just didn’t know how to articulate it and put it in a way we can take back to the Sales teams. Charging in ways… Show more “Game-Changing Strategy Shift for Sales”

Tobias Teuber

EVP - Europe

Klarna

Finally A Highly Capable Pricing Partner!

Under very demanding circumstances, Rob led Pricing to terrific contributions to the business. Both the financial and the people results were clearly prioritized to elevate our execution capabilities to a different level. We deeply appreciated his deep expertise and unrelenting… Show more “Finally A Highly Capable Pricing Partner!”

AJ Smith

General Manager

Honeywell Home / Resideo

Drove Lift for Hundreds of Millions of Dollars

Robert’s work led to several outstanding improvements for our organization. His skills in pricing, negotiations and contracting drove lift for hundreds of millions of dollars of our business assets. Whether the market was commoditized, or required tackling novel, high-uncertainty/high-potential-profitability assets,… Show more “Drove Lift for Hundreds of Millions of Dollars”

Gregg Haugen

Senior Partner

CarVal Investors

Delivered Strong Price Realization

Robert provided a major boost to the global integration and financial results of our Pricing function as we partnered on several initiatives with transformational impact in our Commercial Excellence and Strategy functions. With the benefit of our partnership, we delivered… Show more “Delivered Strong Price Realization”

Stuart Tisdale

EVP, Head of Strategy

ADI Global

Our Go-To Partners for Pricing Strategy

We developed the ideal partnership with EBITDA Catalyst who helped us monetize and improve our pricing as we grew our successful SaaS company. We brought in EBITDA Catalyst for multiple projects through various acquisitions to help successfully execute offering designs… Show more “Our Go-To Partners for Pricing Strategy”

Tammy Daigle

SVP, Product & Customer Operations

Vector Solutions

Not a Day Goes By When I Don’t Use Something We Learned From You

Not a day goes by when I don’t use something we learned from you. The Pricing Analytics and strategic insights that EBITDA Catalyst developed for our business were so effective, we got addicted to their power. On some days, we… Show more “Not a Day Goes By When I Don’t Use Something We Learned From You”

Matt Hanson

President

Smartpress.com

Multi-Pronged Performance Booster!

EBITDA Catalyst and Robert helped key parts of our business turn the corner of previous challenges and mount a strong EBITDA margin gain. The “catalyzing” insights started with confidently pointing opportunities in our pricing strategy. They provided analytical tools and visualizations that… Show more “Multi-Pronged Performance Booster!”

Philip Hazel

Founder & CEO

The Bernard Group

^(*)Some companies referenced on this website were served by an EBITDA Catalyst precursor or by current staff of EBITDA Catalyst in an internal leadership capacity.