White Papers & Guides

Biogen's $26 Billion (and
Counting) Pricing Question

This white paper is relevant because …

You Will Learn From This White Paper:

  • Evidence of an inflationary acceleration is accumulating. Price actions by industry leaders are both responding and contributing to it.
  • All firms should be prepared to respond to accelerating inflation with thoughtful, informed actions based on their own analysis.
  • Price increases are a frequent response to inflation. They can range from purely defensive “layman’s pass-thru”, to opportunities for profit growth.
  • B2C industry leaders rarely raise prices merely to “pass-thru” inflation costs and preserve previous profit levels.
  • This creates profit opportunities for competitors. Whether followers or contrarians, middle market firms must decide which path is more advisable given their competitive strengths, margins profile, and their pricing “culture.”
  • Timing and preparedness matter. 
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