Pricing Research & Customer Insights
“You know you’re priced right when your customers complain—but buy anyway.”
— John Harrison
Results That Catalyze
Pricing-Led Turnaround in E-Commerce & Manufacturing
Geographical and Industry Pricing Segmentation
Offering Design & Pricing Reset for SaaS
WHAT ROI CAN YOU ACHIEVE?
Brands You Trust Have Trusted Us
Recent Blog Insights
The ugly side of #foodprices #inflation? Cheapest egg dozen at Walmart $3.68, at Aldi $4.15 (online prices, slightly higher than in-store at Aldi) (as of Sun noon 10/30). When I wrote back in February on the relative #grocery pricing at Walmart,Show more “Egg Prices: A Poster for Ugly Inflation At Walmart, Aldi, and Cub Foods?”
Illustrating the point One word: Metaverse. It’s been a very tough week to be any of the tech giants, with Amazon, Google, Microsoft, Apple, and Meta all reporting missed earnings or declining revenue guidance. Every brutal line of bad newsShow more “Catalyst Quote & Comment: Sam Walton On How The Customer Can Fire Everyone”
Illustrating the point This past week we had the coincidental opportunity to write at some length about Netflix’s new plan for “people who want economy”, in an article that illustrates the very point of the Catalyst Quote: Netflix’s Clever PriceShow more “Catalyst Quote & Comment: Lee Iacocca On People Who Want Economy”
(*)Some companies referenced on this website were served by an EBITDA Catalyst precursor or by current staff of EBITDA Catalyst in an internal leadership capacity.