Pricing Research & Customer Insights

“You know you’re priced right when your customers complain—but buy anyway.”
— John Harrison

(John Harrison was the inventor in 1735 of the marine chronometer, enabling the calculation of longitude)

Your Opportunities

Are you facing any of these common situations? Looking for better answers to monetize more of the value you create?

Most organizations understand that investing what it takes to “Know thy customer” (or, many would add, “thy competition”) is critical to winning strategy. This is especially true in pricing, where “perceived customer value” and “next-best alternatives” drive willingness to pay. Yet we find too many organizations ultimately price in a bubble, with little to no validation of hypotheses or “gut feelings” they may have about customer perception. Year after year, budget constraints, compressed timelines, or internal staff “too busy for this now” get in the way. Pricing Research & Customer Insights shift the odds in your Pricing decisions firmly in your favor and show your customers their voice matters in your strategy at the same time.

Pricing Research & Customer Insights, a toolset of pricing, VOC, and marketing methods that have become gold standards in pricing, product and strategy excellence. Whether it’s purchase behavior, competitive benchmarking, or an in-depth conjoint analysis for a richly featured offering, EBITDA Catalyst can offer the tools to bring rich learning about customers and competition to your organization.

Results That Catalyze

Pricing-Led Turnaround in E-Commerce & Manufacturing

  • Double-digit EBITDA margin turnaround
  • Record overall revenue
  • 25%+ increase in AOV

Geographical and Industry Pricing Segmentation

  • Double-digit revenue growth
  • Valuation rose dramatically
  • Sales teams satisfaction and retention markedly improved

Offering Design & Pricing Reset for SaaS

  • Double-digit net RAR growth
  • 20%+ increased module utilization
  • Cross-selling and customer stickiness improved

Client Voices

Not a Day Goes By When I Don’t Use Something We Learned From You

Not a day goes by when I don’t use something we learned from you.  The Pricing Analytics and strategic insights that EBITDA Catalyst developed for our business were so effective, we got addicted to their power.  On some days, we

Matt Hanson

Delivered a Lift to Our Pricing Decision-Making Process That Will Drive Both Short-Term and Long-Term Impact

EBITDA Catalyst delivered a lift to our pricing decision-making process that will drive both short-term and long-term impact at Kodiak Cakes.  The facts, analysis and insights provided allowed us to quickly reach conviction and consensus in key pricing actions that

Cameron Smith

Drove Lift for Hundreds of Millions of Dollars

Robert’s work led to several outstanding improvements for our organization.  His skills in pricing, negotiations and contracting drove lift for hundreds of millions of dollars of our business assets.  Whether the market was commoditized, or required tackling novel, high-uncertainty/high-potential-profitability assets,

Gregg Haugen
Senior Partner

Multi-Pronged Performance Booster!

EBITDA Catalyst and Robert helped key parts of our business turn the corner of previous challenges and mount a strong EBITDA margin gain.  The “catalyzing” insights started with confidently pointing opportunities in our pricing strategy.  They provided analytical tools and visualizations that

Philip Hazel
Founder & CEO

Many “Aha!” Moments

EBITDA Catalyst helped us zero in on large opportunities to improve value delivered to our customers by sharpening our insights, segmenting our approach and driving pricing execution more consistently.  We had many “Aha!” moments from the in-depth pricing analytics they

Dave Brown
EVP, Head of Sales

Drive Big-Picture Solutions That Deliver Shareholder Value

Extensive intellectual horse-power, a thought leader with the ability to lead, work within and across teams, and an ability to master extensive detail yet drive big-picture solutions that deliver shareholder value […] excellent business instincts, an unsurpassed work ethic and

Pat Basu
Chief Operating & Chief Medical Officer

Finally A Highly Capable Pricing Partner!

Under very demanding circumstances, Rob led Pricing to terrific contributions to the business.  Both the financial and the people results were clearly prioritized to elevate our execution capabilities to a different level.  We deeply appreciated his deep expertise and unrelenting

AJ Smith
General Manager

Game-Changing Strategy Shift for Sales

This is truly a game-changing strategy shift for Sales, and exactly what we have needed.  We just didn’t know how to articulate it and put it in a way we can take back to the Sales teams.  Charging in ways

Tobias Teuber
EVP - Europe

Generously Shared Expertise

It was an absolute pleasure working with Robert. He generously shared his expertise and communicated in a clear, understandable manner. He was proactive, responsive and flexible, and overall a delight to work with!

Natalie Pryles
Project Director

Delivered Strong Price Realization

Robert provided a major boost to the global integration and financial results of our Pricing function as we partnered on several initiatives with transformational impact in our Commercial Excellence and Strategy functions.  With the benefit of our partnership, we delivered

Stuart Tisdale
EVP, Head of Strategy

Knowledge on Consumers and Pricing Strategies Is Very Evident

Robert was awesome to work with; he went the extra step and came to our museum to see all that we had to offer. His underlying knowledge on consumers and pricing strategies is very evident. We all appreciated his time

Janie Heitz
Executive Director

Our Go-To Partners for Pricing Strategy

We developed the ideal partnership with EBITDA Catalyst who helped us monetize and improve our pricing as we grew our successful SaaS company.  We brought in EBITDA Catalyst for multiple projects through various acquisitions to help successfully execute offering designs

Tammy Daigle
SVP, Product & Customer Operations

What Does "Serious ROI" Look Like?