Successful Pricing Strategy? Your Suppliers Want In

Image shows logos of Pantone, Pantone direct and Adobe. The Adobe logo has bags of cash with a green upward arrow suggesting increase. The Pantone and Pantone Connect logos suggest to aim demands for payment, with an extended open hand for Pantone and a harpoon aiming at Adobe's cash for Pantone Connect.

Summary The dispute between Pantone and Adobe has unnerved Adobe and many of its users, showing that key suppliers may successfully press for participation in economic gains from subscription pricing. With many price increases across the economy, both B2B and B2C brands asserting rationales of “increased value” should review their supplier relationships and prepare for […]