P.T. Barnum On The Importance of Promotion … Does It Have To Be Price Promotion?

Image shows a framed quote attributed to P.T. Barnum "Without promotion, something terrible happens ... nothing!"

Illustrating the point It’s the make-or-break holiday season for retailers and consumer brands, and the words “promotional environment” are everywhere. Categories like footwear and apparel, which are both seasonal and often discretionary, seem to be particularly sensitive to “how promotional” to get in this environment. Even brands like Lululemon, who take pride in a “no […]

Trupanion’s Price Increase For Pet Insurance Barks of Desperation

Pet owner finds better insurance quotes while King Charles Cavalier Spaniel looks away concerned.

Summary   Note: This article was published on SeekingAlpha, the world’s largest investor site, on November 14, 2022. At the time of submission, the last closing price (as of Friday close on November 11) was $64.86. Trupanion has higher loss ratios and higher premiums than its competitors, which will squeeze it between a rock and […]

Catalyst Quote & Comment: Sam Walton On How The Customer Can Fire Everyone

Image shows a framed quote attributed to Sam Walton "There is only one boss. The customer."

Illustrating the point One word: Metaverse.  It’s been a very tough week to be any of the tech giants, with Amazon, Google, Microsoft, Apple, and Meta all reporting missed earnings or declining revenue guidance. Every brutal line of bad news basically boils down to one thing: customers are or will be spending less, and these […]

Pruning Customers to Increase Profitability In A Supply-Constrained Environment

increased-prices-just-because

Many companies operate on the assumption that any customer providing “some” additional contribution margin is a good customer. Surely having it is better than the alternative, they reason. This week, FedEx disagreed. It didn’t just let go 1,400 customers, but made it public. It put both customers and competitors on notice that severe supply constraints […]

The Two Flavors of Churn You Need to Know

Robin Hood giving money

The success of any business is to create a product that people value. While a creative marketing campaign can get users through the door, it won’t get them to pay continuously for your product. Read the full article     Photo Credits: CrunchBase