Keurig’s Pricing Strategy vs Low-Priced Ground Coffee

Comparison of Keurig machines and K-Cups, showcasing the repeated pattern of Keurig vs K-Cups.

What is Keurig’s Pricing Strategy to fend off ground coffee from cannibalizing its cash cow K-Cups? 1. The price of reassurance “You can always easily go back to ground coffee” If you shop at Costco or Sams, Keurig really wants you to know its brewers also work with ground coffee. It’s willing to “donate” its fancy […]

Death, Taxes and … Insurance Premium Increases?

Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s no wonder Warren Buffett loves the insurance business. He famously declared “The single most important decision in evaluating a business is pricing power.” That statement is getting help from insurers […]

“CPG Pricing Maps: Boost ROI with Trojan Horse Strategies”

The image shows a trojan horse outside the walls of a fortress.

.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I introduced price value maps and what they are for. This appeared originally as a guest post on CPG Data Insights. I focused on “classic” variant […]

Consumer Brands: Pricing Power Moves for Higher Profits

Image shows logos of consumer brands like Nike, Tesla, Amazon and others on a map with an entry point and a destination marked by a grey cross.

Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning of “pricing power” to include the full toolset of pricing and offering design, as long as such actions drive gains in a company’s earnings metric. […]

Tesla’s Pricing Strategy: A Taxpayer Subsidy Beggar?

Image shows a Tesla sedan positioned in front of a wall with the company's logo and name.

Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary Tesla‘s price cuts signal deep distress ahead based on even basic pricing math, with breakeven virtually certain to be unachievable.The direct admission embedded is that […]