Category: Newsletter

Pricing Value Maps, CPG, and Trojan Horses

The image shows a trojan horse outside the walls of a fortress.

.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I introduced price value maps and what they are for. This appeared originally as a guest post on CPG Data Insights. I focused on “classic” variant […]

Consumer Brands: Pricing Power Moves for Higher Profits

Image shows logos of consumer brands like Nike, Tesla, Amazon and others on a map with an entry point and a destination marked by a grey cross.

Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning of “pricing power” to include the full toolset of pricing and offering design, as long as such actions drive gains in a company’s earnings metric. […]

Tesla’s Pricing Strategy: A Taxpayer Subsidy Beggar?

Image shows a Tesla sedan positioned in front of a wall with the company's logo and name.

Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary Tesla‘s price cuts signal deep distress ahead based on even basic pricing math, with breakeven virtually certain to be unachievable.The direct admission embedded is that […]