Disney’s Strategy: Monetizing Your Attention — From Premium Subscriptions to Ad-Supported Tiers
Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics of streaming services are increasingly driven by the ad-supported tiers, which have higher ARPU (Average Revenue Per User) because … advertisers will pay a lot to hook us, and even […]
Death, Taxes and … Insurance Premium Increases?
Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s no wonder Warren Buffett loves the insurance business. He famously declared “The single most important decision in evaluating a business is pricing power.” That statement is getting help from insurers […]
Pricing Power: Part 1 – Searching For A Useful Definition for 2023
“Pricing Power” has become a household term in the last couple of years, as the importance of pricing was revealed and elevated in every corner of the economy. It has also become, unhelpfully, a bit of a loose buzzword that can become limiting and rather … disempowering. 2023 and beyond will require a better understanding […]
Trupanion’s Price Increase For Pet Insurance Barks of Desperation
Summary Note: This article was published on SeekingAlpha, the world’s largest investor site, on November 14, 2022. At the time of submission, the last closing price (as of Friday close on November 11) was $64.86. Trupanion has higher loss ratios and higher premiums than its competitors, which will squeeze it between a rock and […]
Successful Pricing Strategy? Your Suppliers Want In
Summary The dispute between Pantone and Adobe has unnerved Adobe and many of its users, showing that key suppliers may successfully press for participation in economic gains from subscription pricing. With many price increases across the economy, both B2B and B2C brands asserting rationales of “increased value” should review their supplier relationships and prepare for […]
Egg Prices: A Poster for Ugly Inflation At Walmart, Aldi, and Cub Foods?
The ugly side of #foodprices #inflation? Cheapest egg dozen at Walmart $3.68, at Aldi $4.15 (online prices, slightly higher than in-store at Aldi) (as of Sun noon 10/30). When I wrote back in February on the relative #grocery pricing at Walmart, ALDI USA, and Cub Foods Store, eggs could be had for $0.73 at Walmart and […]
