Successful Pricing Strategy? Your Suppliers Want In

Image shows logos of Pantone, Pantone direct and Adobe. The Adobe logo has bags of cash with a green upward arrow suggesting increase. The Pantone and Pantone Connect logos suggest to aim demands for payment, with an extended open hand for Pantone and a harpoon aiming at Adobe's cash for Pantone Connect.

Summary The dispute between Pantone and Adobe has unnerved Adobe and many of its users, showing that key suppliers may successfully press for participation in economic gains from subscription pricing. With many price increases across the economy, both B2B and B2C brands asserting rationales of “increased value” should review their supplier relationships and prepare for […]

Egg Prices: A Poster for Ugly Inflation At Walmart, Aldi, and Cub Foods?

The ugly side of #foodprices #inflation? Cheapest egg dozen at Walmart $3.68, at Aldi $4.15 (online prices, slightly higher than in-store at Aldi) (as of Sun noon 10/30). When I wrote back in February on the relative #grocery pricing at Walmart, ALDI USA, and Cub Foods Store, eggs could be had for $0.73 at Walmart and […]

Disney Puts On A Pricing Strategy Clinic At Parks and Beyond

image illustrates the main walk in a Disney theme park with throngs of paying visitors

The Walt Disney Company is putting on a clinic in #pricingstrategy and illustrating the concept of both value-creation and value-harvesting. In their excellent article, reporters Robbie Whelan and Jacob Passy show great depth and coverage of the levers Disney has been pulling to create superior profits with fewer visitors. The article details tactics like semi-firing the annual pass […]

(Part #2) You Raised Prices. Demand Is Softening. Now What?

decreasing cash suggests lower available spending to power demand

Recap In Part 1 of this series, we suggested 5 potential focus areas for companies facing softening demand. This broader lens applies whether they have taken recent price increases, are considering new ones, or simply asking “Now what?” Here’s the list: Understand your current margin profile(s) and the relationship to your pricing stance Rebalance pricing […]

Charging For Return Shipping: Legitimate Value-Based Pricing Strategy

Keyboard Returns Button

An often overlooked tool for pricing segmentation is ripe for a comeback: charging return shipping fees. It is a worthy tool in the pricing strategy toolset that brands must employ in this challenging environment. Footwear News is reporting on the increased uptake of this strategy among well-respected brands. While in the go-go times of no […]

You Raised Prices. Demand Is Softening. Now What?

decreasing cash suggests lower available spending to power demand

The Bull Market for Pricing Actions: Is It Over? That bubble-burstin’ feeling. It’s been a bull market (with some bubble symptoms) for price increases. Some were thoughtfully and strategically done. Others were rushed, me-too, fear-of-missing-out (FOMO) affairs. Whether brands did one or the other or something in between, we’re not here to judge. A lot […]