Pricing Value Maps, CPG, and Trojan Horses

The image shows a trojan horse outside the walls of a fortress.

.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I introduced price value maps and what they are for. This appeared originally as a guest post on CPG Data Insights. I focused on “classic” variant […]

Consumer Brands: Pricing Power Moves for Higher Profits

Image shows logos of consumer brands like Nike, Tesla, Amazon and others on a map with an entry point and a destination marked by a grey cross.

Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning of “pricing power” to include the full toolset of pricing and offering design, as long as such actions drive gains in a company’s earnings metric. […]

Tesla’s Pricing Strategy: A Taxpayer Subsidy Beggar?

Image shows a Tesla sedan positioned in front of a wall with the company's logo and name.

Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary Tesla‘s price cuts signal deep distress ahead based on even basic pricing math, with breakeven virtually certain to be unachievable.The direct admission embedded is that […]

Value Maps For CPG Pricing Decisions (Part 1)

Image shows a brown unrolled map with a destination point marked in red and yellow

What are pricing value maps? Pricing value maps are visualization tools that marketers and consulting firms use to illustrate several linked points: Pricing strategy should ultimately be linked to “value,” as measured by the perception of consumers. More specifically, a buyer’s willingness-to-pay (WTP) is driven primarily by her perceived value (benefits) from buying and using […]

Pricing Power: Part 1 – Searching For A Useful Definition for 2023

Image shows business man with pink blinders about to head over the edge of the cliff while holding a pink book and a sign reading "Right Way". In the distance, a blue sign points the opposite direction away from the cliff edge.

“Pricing Power” has become a household term in the last couple of years, as the importance of pricing was revealed and elevated in every corner of the economy. It has also become, unhelpfully, a bit of a loose buzzword that can become limiting and rather … disempowering. 2023 and beyond will require a better understanding […]

Building Promotion Spend Optimization Solutions

Applicable to Promotional Spend Optimization: Image shows a road sign on yellow background with black letters that reads "Cheap" with an arrow to the right, and "Expensive" with an arrow to the left underneath.

 By: Armin Kakas.  This is a guest post from our partner Armin Kakas on Promotion Spend Optimization. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Best-in-class Promotion Spend Optimization capabilities to drive your Operating Profit If you are a ~$1B […]