Disney’s Strategy: Monetizing Your Attention — From Premium Subscriptions to Ad-Supported Tiers
Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics of streaming services are increasingly driven by the ad-supported tiers, which have higher ARPU (Average Revenue Per User) because … advertisers will pay a lot to hook us, and even […]
Norton Sued for Withholding Potentially Shady Subscription Renewal Practices
UK’s competition watchdog, the Competition and Markets Authority (CMA), is suing Norton, the popular anti-virus product developer, for failure to share the requested details about how its subscription renewal system works. According to a press release by the CMA, the agency has received multiple reports from consumers that blame Norton for automatically renewing contracts and forcing them […]
China fines JD.Com, Alibaba’s Tmall, Vipshop for irregular pricing
China’s market regulator said on Wednesday it has fined JD.Com Inc 9618.HK, Alibaba’s 9988.HK Tmall and Vipshop VIPS.N 500,000 yuan ($76,657) each for irregular pricing. The State Administration of Market Regulation (SAMR) said in a social media post that it had taken the decision after it received consumer complaints over the companies’ pricing strategies related […]
