Consumer Brands: Pricing Power Moves for Higher Profits

Image shows logos of consumer brands like Nike, Tesla, Amazon and others on a map with an entry point and a destination marked by a grey cross.

Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning of “pricing power” to include the full toolset of pricing and offering design, as long as such actions drive gains in a company’s earnings metric. […]

Tesla’s Pricing Strategy: A Taxpayer Subsidy Beggar?

Image shows a Tesla sedan positioned in front of a wall with the company's logo and name.

Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary Tesla‘s price cuts signal deep distress ahead based on even basic pricing math, with breakeven virtually certain to be unachievable.The direct admission embedded is that […]

P.T. Barnum On The Importance of Promotion … Does It Have To Be Price Promotion?

Image shows a framed quote attributed to P.T. Barnum "Without promotion, something terrible happens ... nothing!"

Illustrating the point It’s the make-or-break holiday season for retailers and consumer brands, and the words “promotional environment” are everywhere. Categories like footwear and apparel, which are both seasonal and often discretionary, seem to be particularly sensitive to “how promotional” to get in this environment. Even brands like Lululemon, who take pride in a “no […]

Building Promotion Spend Optimization Solutions

Applicable to Promotional Spend Optimization: Image shows a road sign on yellow background with black letters that reads "Cheap" with an arrow to the right, and "Expensive" with an arrow to the left underneath.

 By: Armin Kakas.  This is a guest post from our partner Armin Kakas on Promotion Spend Optimization. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Best-in-class Promotion Spend Optimization capabilities to drive your Operating Profit If you are a ~$1B […]

The Importance Of Knowing Your Price Elasticities

Image shows the message "Clarity Precedes Success" on a white background, underneath a torn faded brown paper with lots of black business-related icons.

By: Armin Kakas This is a guest post from our partner Armin Kakas. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. The importance of quantifying impact of price changes and promotional investments With continued data proliferation and the democratization of […]