(Part #2) You Raised Prices. Demand Is Softening. Now What?

decreasing cash suggests lower available spending to power demand

Recap In Part 1 of this series, we suggested 5 potential focus areas for companies facing softening demand. This broader lens applies whether they have taken recent price increases, are considering new ones, or simply asking “Now what?” Here’s the list: Understand your current margin profile(s) and the relationship to your pricing stance Rebalance pricing […]

You Raised Prices. Demand Is Softening. Now What?

decreasing cash suggests lower available spending to power demand

The Bull Market for Pricing Actions: Is It Over? That bubble-burstin’ feeling. It’s been a bull market (with some bubble symptoms) for price increases. Some were thoughtfully and strategically done. Others were rushed, me-too, fear-of-missing-out (FOMO) affairs. Whether brands did one or the other or something in between, we’re not here to judge. A lot […]

Twitch Is Changing Subscription Pricing Based on Where You Live

Twitch TV Logo

Regardless of where you are in the world, a Tier 1 subscription to a Twitch channel costs $4.99. However, over the next few months, that’s set to change, and Twitch subs are getting cheaper for the vast majority of people outside the US. Read the full article     Photo Credits: Unsplash/Tim Gouw

Analyst: Why HBO Max May Be ‘Pricing Themselves Out’ with Ad-Supported Option

HBO is reportedly preparing a new price tier for its fledgling streaming platform. According to CNBC, HBO MAX is mulling a $9.99 per month, ad-supported offering to supplement its current subscription. Read the full article: Analyst: Why HBO Max May Be ‘Pricing Themselves Out’ with Ad-Supported Option     Photo Credits: Getty Images/Presley Ann for WarnerMedia […]

Dating Apps: Is It Worth Paying a Premium to Find Love?

Couple using phone and looking at each other

Recently I noticed that Tinder was advertising one of its premium services to me, Tinder Gold. I’ve never paid for a dating app, instead opting for the free version most services offer, and at £14.59 a month it seemed steep. Read the full article: Dating Apps: Is It Worth Paying a Premium to Find Love?     Photo Credits: Getty […]