Successful Pricing Strategy? Your Suppliers Want In
Summary The dispute between Pantone and Adobe has unnerved Adobe and many of its users, showing that key suppliers may successfully press for participation in economic gains from subscription pricing. With many price increases across the economy, both B2B and B2C brands asserting rationales of “increased value” should review their supplier relationships and prepare for […]
Catalyst Quote & Comment: Sam Walton On How The Customer Can Fire Everyone
Illustrating the point One word: Metaverse. It’s been a very tough week to be any of the tech giants, with Amazon, Google, Microsoft, Apple, and Meta all reporting missed earnings or declining revenue guidance. Every brutal line of bad news basically boils down to one thing: customers are or will be spending less, and these […]
Catalyst Quote & Comment: Lee Iacocca On People Who Want Economy
Illustrating the point This past week we had the coincidental opportunity to write at some length about Netflix’s new plan for “people who want economy”, in an article that illustrates the very point of the Catalyst Quote: Netflix’s Clever Price Framing Will Ring The Register On Ad-Supported Plan In the article, we show that “economy” […]
Netflix: Ad-Supported Plan As Masterful Pricing Strategy
Summary Netflix will have significantly more attractive economics on the ad-supported plan than on its basic and premium plans. The plan pricing is cleverly framed as both “significant savings” vs. existing plans and as cheaper than competitors. In effect, Netflix is paying subscribers significantly less than $1/hour to watch ads. At a Hulu-comparable $30/CPM, it […]
When SaaS Freemium Is Not Free: The Case Study
Part #2 of 2. Part #1 When SaaS Freemium Is Not Free: The Gotcha “Strategy” was published last week and sets the stage for how to evaluate (and generalize findings) from a case study like the one we tackle here. (Note: All references to a specific company name have been removed, and images have been […]
When SaaS Freemium Is Not Free: The Gotcha “Strategy”
Part #1 of 2. Part #2 is published as a separate post to illustrate a “case study” here. The “Free Plan” Challenge Freemium has become table stakes for myriad SaaS companies and the most successful customer acquisition tool for the SaaS industry as a whole. By providing genuine (even if limited) value and a risk-free […]
