When SaaS Freemium Is Not Free: The Gotcha “Strategy”
Part #1 of 2. Part #2 will be published next week, using a case study for the questions raised below. The “Free Plan” Challenge Freemium has become table stakes for myriad SaaS companies and the most successful customer acquisition tool for the SaaS industry as a whole. By providing genuine (even if limited) value and […]
Major Reset in Epic Pass Prices a Game Changer
Vail Resorts announced an epic decrease in the prices for its 2021-22 season pass products on March 24, a day later than anticipated due to the tragic shootings in Boulder near the company’s corporate headquarters. Read the full article: Major Reset in Epic Pass Prices a Game Changer Photo Credits: Unsplash/Karsten Winegeart
Japan’s Coca-Cola Vending Machines Will Offer a Subscription Service from April
Always short on loose change when you need it most? Coca-Cola Japan is releasing its own subscription service that lets you collect drinks directly from vending machines using only a smartphone app. Read the full article: Japan’s Coca-Cola Vending Machines Will Offer a Subscription Service from April Photo Credits: Unsplash/Mika Baumeister
Help Your Business Breathe Easier with Recurring Revenue
When normally dependable economic indicators suddenly become unreliable for demand forecasting, it is practically impossible to make informed decisions on capital allocations and expense pullbacks, much less posit the earnings guidance to shareholders, bondholders and investors. Read the full article: Help Your Business Breathe Easier with Recurring Revenue Photo Credits: Getty Images/thianchai sitthikongsak
Volkswagen Explores Customer Interest in Subscription Model
Volkswagen wants to gauge customer interest in pay-per-mile billing and on-demand charges for optional car functions through a pilot subscription service due for unveiling this year. Autocar reports that the German carmaker intends to test a subscription model on its ID 3 electric hatchback, part of a larger plan to explore new revenue sources made possible […]
How To Overcome the Challenges of Switching to Usage-Based Pricing
The usage-based pricing model almost feels like a cheat code — it enables SaaS companies to more efficiently acquire new customers, grow with those customers as they’re successful and keep those customers on the platform. Compared to their peers, companies with usage-based pricing trade at a 50% revenue multiple premium and see 10pp better net dollar […]
