When SaaS Freemium Is Not Free: The Gotcha “Strategy”

Diagram shows test questions to determine whether a SaaS freemium plan is in fact free or there are hidden or delayed costs

Part #1 of 2. Part #2 will be published next week, using a case study for the questions raised below. The “Free Plan” Challenge Freemium has become table stakes for myriad SaaS companies and the most successful customer acquisition tool for the SaaS industry as a whole. By providing genuine (even if limited) value and […]

Major Reset in Epic Pass Prices a Game Changer

Lady kicking snow

Vail Resorts announced an epic decrease in the prices for its 2021-22 season pass products on March 24, a day later than anticipated due to the tragic shootings in Boulder near the company’s corporate headquarters. Read the full article: Major Reset in Epic Pass Prices a Game Changer     Photo Credits: Unsplash/Karsten Winegeart

Japan’s Coca-Cola Vending Machines Will Offer a Subscription Service from April

Coca-Cola Vending Machine in Japan

Always short on loose change when you need it most? Coca-Cola Japan is releasing its own subscription service that lets you collect  drinks directly from vending machines using only a smartphone app. Read the full article: Japan’s Coca-Cola Vending Machines Will Offer a Subscription Service from April     Photo Credits: Unsplash/Mika Baumeister

Help Your Business Breathe Easier with Recurring Revenue

Paper meeting presentation showing graphs

When normally dependable economic indicators suddenly become unreliable for demand forecasting, it is practically impossible to make informed decisions on capital allocations and expense pullbacks, much less posit the earnings guidance to shareholders, bondholders and investors. Read the full article: Help Your Business Breathe Easier with Recurring Revenue     Photo Credits: Getty Images/thianchai sitthikongsak

Volkswagen Explores Customer Interest in Subscription Model

Volkswagen wants to gauge customer interest in pay-per-mile billing and on-demand charges for optional car functions through a pilot subscription service due for unveiling this year. Autocar reports that the German carmaker intends to test a subscription model on its ID 3 electric hatchback, part of a larger plan to explore new revenue sources made possible […]

How To Overcome the Challenges of Switching to Usage-Based Pricing

The usage-based pricing model almost feels like a cheat code — it enables SaaS companies to more efficiently acquire new customers, grow with those customers as they’re successful and keep those customers on the platform. Compared to their peers, companies with usage-based pricing trade at a 50% revenue multiple premium and see 10pp better net dollar […]