Aldi Is Unbundling Grocery Shopping (and Prices). Its U.S. Moment Is Now.

Image shows an Aldi supermarket store front

Grocery Shoppers Pay for Niceties, Not Just Groceries Few people realize that when they pay for a basket of groceries, at most leading grocery stores they’re paying for a “bundle.”  As in, not just a bunch of food items they will take to their families, but a fair few extra niceties that are “included” in […]

When SaaS Freemium Is Not Free: The Gotcha “Strategy”

Diagram shows test questions to determine whether a SaaS freemium plan is in fact free or there are hidden or delayed costs

Part #1 of 2. Part #2 will be published next week, using a case study for the questions raised below. The “Free Plan” Challenge Freemium has become table stakes for myriad SaaS companies and the most successful customer acquisition tool for the SaaS industry as a whole. By providing genuine (even if limited) value and […]